Duncan’s Marketing Plan:

• Your monthly releases are sent to key media contacts throughout the year.
• Your most recent pieces are placed on our website and archives with links to your website.
• Once a year, your most provocative piece is listed in our full color guide that’s mailed directly to 20,000 potential buyers including interior design firms, purchasing agents and patrons of the arts.
• Optional: We introduce your work to top producing interior design firms. In the course of a year we contact 100 giants of the industry, sending your marketing materials to interested firms. If you already have a rep network we can work in concert with their efforts. We want to be an extension of your own creative processes.
• We place our ads in leading trade magazines that directs the viewer to your work.
• In addition to these services we can put our 26 years experience in designing your own marketing materials and a comprehensive marketing program that compliments your budget and the prevailing economic winds.

Advantages of a Press Release Program during bad or good times.

• Keeping your name in the front of your market is key during these challenging times. A PR effort helps to do that economically.
• Often a PR campaign gets your news into the media quicker than a paid advertisement.
• There is a third party credibility factor when a specifier reads about your company in a journalistic format rather than a paid advertisement.
• A consumer takes more time reading about your business in a printed press release than flipping by a paid advertisement. More time is spent in absorbing your name and message.
• A press release program effectively placed can boost awareness of your company for a fraction of the price of a paid advertisement.

We're Show Offs!

It's true. We do show off but only the latest, most provocative products in the industry today. And now, Duncan’s Preview introduces an economical alternative to pricey PR and marketing services. Each month we send to a select group of trade and home shelter magazines your product release on your company's stationery. All you need is an innovative product to introduce, a museum quality photo, and some loose change. We write crisp, concise product copy along with a positioning statement for your company. Once you approve it, we scan your image, duplicate it and send it off to the places you'd want to be seen.

We then place your pieces on our website and archive it. We also place national ads in key trade journals directing the reader to our website to view your work. Once a month our representative travels to a different area of the country and presents your business to leading interior design firms, purchasing agents and patrons of the arts, leaving your marketing materials with interested parties. We can assist you in developing your marketing materials and extend our agency discount should you decide to place your own advertisements.

In addition to having your products introduced to the media throughout the year, once you’ve completed your run you are eligible to have a color entry in our annual guide sent to 20,000 discerning potential clients.

The key to success?
Circulation to all the right places.

• We reach all interior design and facility trade publications –from Interior Design to Hotel Design.
• We send your message to all upscale home shelter magazines from Elle Décor to Metropolis.
• We circulate your press to all major US newspaper’s Home and Design Sections. We also send to cable news and broadcasting networks -- From MSNBC to HGTV. We follow up by reaching all major news organizations to include Reuters, Google alerts and many others.

No coverage is more specially comprehensive.

Contact us to learn more